Union

Creative campaign developed for Union to promote travel insurance during summer season, focused on building emotional connection with travelling.

Reposition travel insurance from a functional necessity to a desirable part of the travel experience and engage younger travelers.

Strategy
We built the campaign around the excitement of traveling, creating a vibrant energetic visual identity expressinng spontaneity and freedom.
Design
Art Direction, Key Visual Direction
Client
ad one, s.r.o.
Services